Kendal Mountain Festival wins Tourism Event of the Year

Kendal Mountain Festival was named Tourism Event of the Year at VisitEngland’s Awards For Excellence, beating the Ashes!

On Monday night Kendal Mountain Festival was named Tourism Event of the Year at VisitEngland’s Awards For Excellence, in a glittering event held at Cheltenham Racecourse.

Finalists from across the country gathered to see if they had won a commendation or a bronze, silver or gold award across 15 categories. In the Tourism Event of the Year category, Kendal Mountain Festival was up against strong competition from events such as the Ashes Test at Trent Bridge and Elemental Force at Nottingham Castle, but beat all comers to gain the Gold Award.

“It’s a huge award, and a massive tribute to all involved” said a stunned Clive Allen, one of the three Kendal Mountain Festival directors alongside Steve Scott and Matt Burke. “The judges recognised that ‘Kendal’ is the biggest and best event for outdoor enthusiasts in the UK, attracting well over 10,000 people each November, and bringing over £2m into the local economy.

"We’d like to thank our sponsors, many of whom have partnered with us for many years, and who recognise it’s a hugely effective way to reach a big, grass-roots audience. And of course the award is a brilliant thumbs-up to our organising team. With recent developments such as our link-up with Channel 4 television, and a new KMF On The Edge summer event in Langdale this July, it’s an exciting time for us.”

Commenting on the Award James Berresford, VisitEngland’s Chief Executive said “We received hundreds of applications of an exceptionally high quality making the competition for a Gold Award extremely tough.  It is therefore a tremendous achievement for Kendal Mountain Festival to win a Gold Award, the highest accolade for Excellence in Tourism.  They have raised the bar for excellence for others to aspire to and I warmly congratulate them on their exemplary contribution to tourism in this country.".

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Kendal Mountain Festival – Gold: L-R Penelope, Viscountess Cobham (Chairman of VisitEngland), Clive Allen, Steve Scott, James Berresford (VisitEngland Chief Executive)